OUR COMMUNITY Facts About Technology
Transfer
Technology Transfer from Country to Country (C - C)
The transfer of technology, e.g. an invention or a new
product from a research institution or a company to a company in another
country has to overcome an additional set of hurdles which, usually, do not
occur during TTs within one country. This
is true whether the TT is performed in form of licensing, the sale of a new
product, or the implementation of a new product.
The flowchart below shows the steps which are commonly
followed when one plans a C - C TT:
![](picts/C2C.gif)
A market,
partner, competitor, and revenue analysis would be performed before deciding
on a TT step and before establishing a TT strategy. The TT strategy allows two
avenues:
(a)
the establishment of a corporation in the other country or
(b)
the collaboration with an established company in the other country.
The additional
set of hurdles result from cultural, behavioral, and language barriers, which
are often not known, underestimated, or misunderstood. These barriers can
destroy success before it even had a chance of happening.
There is no good recipe as to how the barriers would be best overcome
other than to include a person in the TT team who has living and business
experience in both countries – a bi-country expert.
It is highly advisable to include a bi-country expert
already in the C - C TT planning phase, as the a C - C TT decision would be
made based on better understanding of all facts which might impact success, a
C - C TT strategy could result from an elevated barrier understanding, and the
C - C interactions between the partners could be developed on a much improved
level of understanding, which would make negotiations and collaborations much
more productive and successful.
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OttoConsulting has bi-country knowledge and expertise on all business levels, specifically for C - C transactions between U.S. and German speaking European countries, and could impact especially the C - C TT planning, partner selection and contacting, as well as during the interfacing and negotiation phase.
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